Konjo: defined as “Beauty” in Amharic.
There is no doubt that good work is being done across the world to serve the most vulnerable people. Take, for example, shoe companies that provide a pair of shoes to people living in poverty – with each pair of shoes that you buy. This is good work and we celebrate the generosity of consumers who desire to have an impact far beyond their own consumption.
And yet, we’re left wanting more. We believe that the most vulnerable people in the world deserve our best. And our best is more than just giving shoes to a poor family in Africa. More than teaching someone a simple trade.
This is why Konjo was born.
Konjo is an economic development initiative of Life In Abundance International. Konjo sandals are handcrafted by a group of vulnerable women and men in one of Africa’s largest slums, Kibera, in Nairobi, Kenya. These people were previously unemployed or unskilled – who couldn’t even dream of making products of this caliber and quality.
It is important to note that we do not, and will not employ child labor in the Konjo program.
The sandals are made of local resources – recycled tire tread for the sole, and local leather for wear. The Konjo emblem is hand-beaded with care, something that you won’t find in a factory.
These shoes are not perfect, but they are beautiful. Just like the process and the people who make them.
Because of Konjo:
- People living in cycle of poverty are now breaking free to provide for their own families.
- Under utilized resources are being restored and reused.
- Mothers who once accepted “free” shoes now have the dignity and self-worth to be able buy their own children’s shoes.
- Previously unemployed people are going to work each day, and getting a glimpse of their purpose and value.
Thank you for buying Konjo shoes – and for redefining beauty with us. Read more about the process